ANNABEL C. BENJAMIN
writing + content portfolio |
ABOUT ME.
I am a recent graduate of UC Santa Barbara with a double major in Communication and Global Studies. I love learning about the world and how people function within it! That being said, I have just returned for studying abroad at King's College London and traveling Europe while doing so. My experiences have not only opened my eyes to new cultures but have also given me a new perspective on the world. Quite frankly, I have the travel bug and cannot wait for my next adventure.
Magazine WritingPersonal History // October 2019It was the most exciting day of Kindergarten, the day each group of six-year-olds presented about the country they had chosen. I insisted that we present on the country from which part of my family originated, Assyria. My six-year-old-self bubbled with excitement, licking my lips eager to share the heritage that filled me with pride. But, as we walked up to present the poster my groupmate had made at home, I was shocked, suddenly realizing that she had created a poster on an entirely different country, Syria. An honest mistake some would say. But, this ‘honest mistake’ was one made almost every time I explained my ancestry.
Business & MarketingLife Locks Marketing Brief // December 2018Generation-Z, the most mobile, digital, and socially conscious generation searches for authenticity in their brands and their advertising (Marketing Charts, 2014). With the hair-care industry being a highly competitive market, Life Locks aims to establish differentiation through an environmentally friendly and socially conscious product, protecting both the environment and supporting humane labor practices.
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